Have you ever been in the department store scanning each beauty counter without a clue as to which foundation shade will work out for you? Have you thought you found the right shade and then taken it home only to realize it wasn’t right at all? Well you’re not alone and I’m here to help you unmask the mystery of which foundations work best on women of color.
Follow these steps to help you find your perfect shade
- Examine the color of your skin. Is it even all over? When you look at your jaw line, forehead, nose, and cheeks, do you see blue, red, or yellow undertones?
- Before you go to the store consider your foundation needs. Do you need more coverage? Do you prefer an oil free formula?
- Going to a department store will be your best bet since you’ll be able to try on each shade/formula and make sure it is the correct one for you. Try the foundation on different areas of your face to make sure it complements your overall skin tone. Make sure to try a shade above and below the one you think is right and to go out into the natural light (sometimes store lighting can be deceiving).
- You can also have the sales associate assist you in finding the right shade. It’s always good to have a second opinion!
- If you find the shade that melts into your skin and seems to disappear, then you’ve found it! Get ready to take your perfect shade home.
Recommended Brands:
- Bobbi Brown: Brown’s line has a range of shades and offers eight formulas to choose from including oil free and SPF 15 formulas. Bobbi has worked hard to create a timeless line which will allow you to walk away with products that enhance your natural beauty. Product prices range from $22 to $45 and products can be found in department stores. All formulas received more than four star ratings from customers.
- IMAN: Iman is the first to create a makeup line for women of color. She understands that women of color represent many different backgrounds and she has tailored her line based on this. There are 16 shades of foundation, which have been formulated to match a range of undertones! Prices start at $14.99. Products are sold at Target, Walgreens, Walmart, and Ulta.
- MAC: MAC, cosmetics, has over 11 foundation formulas and a variety of colors to choose from. MAC Studio Tech is a favorite. It comes in a compact and is a cream to powder formula. This foundation delivers matte results. You’ll be sure to look calm, cool, and collected at all times with this in your makeup bag. MAC can be found in department stores and the price of Studio Tech foundation is $29.50.
- Makeupforever: This is another brand with a wide range of tints and formulas to choose from. You won’t go wrong if you go for this brand. It has been featured in countless magazines around the world including in Marie Claire of Russia, Intrend Magazine of Malaysia, and W magazine of USA. You can order online at the Sephora website. Prices start at $8 (for the trial size) and range to $40.
- Prescriptives: No need to worry if you're having trouble deciding the color of the undertones in your skin. Prescriptives is available at department stores and can do custom blending for your skin tone. The sales associate will also tell you the undertone of your skin. Prices start at $32.50.
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